# identity.md

## Organization Overview
- **Company Name:** Jacto
- **Mission:** To create innovative, sustainable, demi-fine fashion jewelry from upcycled fish skin and bone, fostering connections and new perspectives through timeless, handcrafted designs.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming. (Operates from a Brooklyn studio, handcrafted in NYC.)
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Jacto is committed to sustainability, ethical sourcing, and innovation, creating conversation-starting pieces that bring people together and encourage new perspectives.
- **About/Team/Leadership/People Links:** [About Us](https://shopjacto.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Jacto handcrafts demi-fine fashion jewelry for women and men of all ages, utilizing ethically sourced, upcycled fish bones and quality, nickel-free recycled metals. This approach transforms unused materials from commercial fish houses into unique, sustainable pieces.
- **Location(s) and Geographic Presence:** Brooklyn, NYC.
- **Key Partnerships and Affiliations:** Partners with commercial fish houses for sourcing unused fish bones.